After spending seven years in a business development role for a private skin care company, I launched my own brand — Bel Mondo Beauty. Bel Mondo markets a premium line of treatment masks to skin care professionals, who use them in spa and med spa services.
The early challenge was education. Treatment masks were largely a consumer play when I began in 2012. I created messaging and tools that championed the distinct benefits of an advanced fabric technology — bio cellulose — being used in all Bel Mondo masks.
I worked with influencers, authored a 1500-word article for a leading industry publication, and created marketing content that consistently connected the Bel Mondo brand to bio cellulose as a defacto choice for professional sheet mask applications. These grassroots efforts attracted curiosity seekers who became clients, who became cheerleaders.
Through the years, Bel Mondo earned a reputation as a “niche brand” that excels at service and responsiveness. The product line has grown from two SKUs to eight, supported a sales channel of 250 spas and med spas domestically, and secured international distribution in Hong Kong and The Middle East.
A highlight and honor for my brand has been the recent opportunity to collaborate with a company called Oncology Spa Solutions. Together, we created a sheet mask with a safety profile ideal for treating the compromised skin of cancer patients.
Lefthand Communications 